Demography-The study of people’s vital statistics, such as their age, race and ethnicity, and location. (MKTG 3rd Addition, page15)
* Tweens- 8-14 * Gen Y-Born between 1979-1994 * Gen X-Born between 1965-1978 * Baby Boomers-Born between-1946-1964
Each of these demographics is a very different market segment to market to. They have different buying capabilities, tastes, attitudes and expectations. Marketers must learn to create appeal/need for whatever demographic they're trying to target.
As part of the second week of this class we were required to create a twitter account. To say the least, this class is making me branch out. Up to this time, I have never been interested in Blogging,Twitter, or FaceBook However, now that I'm actually sitting down to create these accounts, I'm finding if very interesting.
Intersting Twitter Facts # 27.3 million tweets are sent each day # Twitter is the fastest growing member community site for the month of February. # Zimbio (240%) and Facebook (228%) were the second and third-fastest growing online communities. # Twitter is not just for kids: In February 2009, adults ages 35-49 had the largest representation on Twitter – almost 3 million unique visitors from this age group (almost 42% of the entire audience). # 62% of the audience access Twitter from work only, while only 35% access it only from home. # It’s all about mobile: In January 2009, 735,000 unique visitors accessed Twitter via their mobile device. # The average unique visitor went to Twitter 14 times during the month. # They spent an average of 7 minutes on the site. # In Q4 2008, 812,000 unique users sent or received Twitter text messages (via AT&T or Verizon cell phones). # The average tweet per person for the quarter was nearly 240.
Below is a funny video I found on you tube about Twitter.
"Marketing-Is the activity, set of institutions,and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (MKTG 3rd edition pg. 3)
Initially, before reading the first Chapter in the text, I thought of marketing as only advertising. However marketing is a all encompassing endeavor that begin with the idea, and grows into a product that is then delivered to fill a specific need.
Also, I learned that Professor Allen lives in a mansion with a sweet swimming pool- " A marketing career does pay well" =)
