WEEK 13- Product Publictiy

BMW Hit the Hammer on the Head in this Mockumentary Vide..... Product Publicity




As you have probably noticed, I'm a visually person. I enjoy finding pictures and videos that further envelop the concepts taught in class. One of the sections I enjoyed the most in the text for the class was on Product publicity. The text explains that product publicity is key to introducing and setting apart new products. This technique is used generally during the infancy state of the product, but can have long lasting effects on the life cycle of the product.

WEEK 12- Corporate Blogs

Corporate Blogs are blogs that are maintained and sponsored by a company or corporation.

GM has created a amazing corporate blog. The truly have caught the correct vision on what a corporate blog should be. They don't just repeat what is said in press releases, they talk about what really matter to their business..... Car, Trucks, and SUVs. What they are currently doing to improve them, and what design and efficiency changes are coming down the pipe line. GM is a great example of what a corporate blog should consist of.

Check out GM's blog @ http://fastlane.gmblogs.com/

WEEK 11 - Mass Customization

According to the text MKTG 3rd edition, "Mass Customization is a production method whereby products are not made until an order is placed by the customer; products are made according to customer specifications."

The company that came to mind the first time I read and heard about this concept was Dell Computers. They're a market leader in this type of production. After a customer places an order, the product, in this case a computer, is built as the customer specified. This reduces the amount of unwanted whole products in Dell's inventory.