Week 9-10 Supply Chain

The Midterm was on 3/12

Bigbox behemoth Wal-Mart recently unveiled an ambitious plan to cut 20 million metric tons of greenhouse gas emissions from its global supply chain by 2015. Though the world's largest retailer is generally unloved by greens and left-leaning folk for promoting sprawl, crushing mom-and-pop stores, and paying low wages, its move will have measurable positive effects equivalent to taking more than 3.8 million cars off the road for a year. Wal-Mart with its huge supply chain is attempting to make a difference

Wal-Mart aims to achieve this by working with its 10,000 suppliers to identify reduction opportunities buried in the design, sourcing, manufacturing, and transportation of their countless products.

WEEK 8 Product Life Cycle

In class this week we watched a video on the product life cycle (PLC) of Kodak products. This video went through the PLC of a number of different products. The one that drove this concept home for me was the PLC of a digital camera. The gentleman in the video explained that some cameras are designed and built with the fact in mind that there life cycle will only be a few months. This concept is especially true in most technologies fields.

WEEK 7- Branding

I currently work for Impact Payments as the Lead Project Manager for IT and Design. As a subsidiary of Impact we offer through ASAPadvantage a financial benefit to employees as aggregate part of their employer's fringe benefit offering. I work with a very talented team of designers who have produced amazing branding schemes. Visit the ASAP site at ASAPadvantage.com. He class this week we discussed branding, and brand equity

WEEK 6 - New Products

The best new product of 2010:

WEEK 5 - Product Items and Lines

After class I came across this article that discusses the topic of this week Product Items and Lines.

Excerpt from Article:
"Apple has a history of finding niche markets and making products to fill that void. However, slowly after Steve-O took over, the product lines condensed into distinct segments geared for a different buyer. You want a basic Macintosh computer? Buy the Mini. The iMac is available for all-in-one solutions and the Mac Pro is truly for the professional. The same thing follows into the notebook and iPod realms showing vastly different strategy than other companies". Enjoy

Apple’s secret sauce: A simple product line

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WEEK 4 - Marketing Research

By now you will have noticed that I like to search out short clips that correlate with the topic of the week. This week's class was interesting in the fact that it discussed the importance of timely and accurate information and the affects this information has on how, when, and where you will market your products. As part of this, the marketing process was induced: The following clip covers 5 of the 7 steps

Included in video
1)Identity and formulate the problem
2)Plan the research design and gather data
3)Specify the sampling procedures
4)Collect Data
5)Analyze Data

Not in video but in text
6)Prepare and present report
7)Follow up