After class I came across this article that discusses the topic of this week Product Items and Lines.
Excerpt from Article:
"Apple has a history of finding niche markets and making products to fill that void. However, slowly after Steve-O took over, the product lines condensed into distinct segments geared for a different buyer. You want a basic Macintosh computer? Buy the Mini. The iMac is available for all-in-one solutions and the Mac Pro is truly for the professional. The same thing follows into the notebook and iPod realms showing vastly different strategy than other companies". Enjoy
Apple’s secret sauce: A simple product line
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