Marketing Blog

The primary purpose of this blog is to serve as a "Journal" of specific topics of interest from my Marketing 3500 Class

Thursday, March 25, 2010

Week 9-10 Supply Chain

The Midterm was on 3/12

Bigbox behemoth Wal-Mart recently unveiled an ambitious plan to cut 20 million metric tons of greenhouse gas emissions from its global supply chain by 2015. Though the world's largest retailer is generally unloved by greens and left-leaning folk for promoting sprawl, crushing mom-and-pop stores, and paying low wages, its move will have measurable positive effects equivalent to taking more than 3.8 million cars off the road for a year. Wal-Mart with its huge supply chain is attempting to make a difference

Wal-Mart aims to achieve this by working with its 10,000 suppliers to identify reduction opportunities buried in the design, sourcing, manufacturing, and transportation of their countless products.

No comments:

Post a Comment