Marketing Blog

The primary purpose of this blog is to serve as a "Journal" of specific topics of interest from my Marketing 3500 Class

Thursday, March 4, 2010

WEEK 4 - Marketing Research

By now you will have noticed that I like to search out short clips that correlate with the topic of the week. This week's class was interesting in the fact that it discussed the importance of timely and accurate information and the affects this information has on how, when, and where you will market your products. As part of this, the marketing process was induced: The following clip covers 5 of the 7 steps

Included in video
1)Identity and formulate the problem
2)Plan the research design and gather data
3)Specify the sampling procedures
4)Collect Data
5)Analyze Data

Not in video but in text
6)Prepare and present report
7)Follow up

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