Demography-The study of people’s vital statistics, such as their age, race and ethnicity, and location. (MKTG 3rd Addition, page15)
* Tweens- 8-14
* Gen Y-Born between 1979-1994
* Gen X-Born between 1965-1978
* Baby Boomers-Born between-1946-1964
Each of these demographics is a very different market segment to market to. They have different buying capabilities, tastes, attitudes and expectations. Marketers must learn to create appeal/need for whatever demographic they're trying to target.
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