Marketing Blog

The primary purpose of this blog is to serve as a "Journal" of specific topics of interest from my Marketing 3500 Class

Monday, April 19, 2010

WEEK 13- Product Publictiy

BMW Hit the Hammer on the Head in this Mockumentary Vide..... Product Publicity




As you have probably noticed, I'm a visually person. I enjoy finding pictures and videos that further envelop the concepts taught in class. One of the sections I enjoyed the most in the text for the class was on Product publicity. The text explains that product publicity is key to introducing and setting apart new products. This technique is used generally during the infancy state of the product, but can have long lasting effects on the life cycle of the product.

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